Quality Street Advertising

An unusual yet beautiful advertising piece for Quality Street, framed in glass, circa 1970s…


SKU: RC00897.

In stock


Product Description

An original and unusual piece of advertising for Quality Street chocolates…

Although we are unsure of the actual age of this piece, we understand from the previous owner that this was an original piece of advertising for Quality Street chocolates and could date to the 1970s. Thought to be part of a display to mark an anniversary of the chocolates, the framed box depicts the famous and recognisable ‘Major and Miss’ from the original Quality Street logo…

In the mid to late 1930s, Britain was still feeling the effects of the economic crash and Mackintosh realised that in times of economic hardship and war, people crave nostalgia. Quality Street chocolates were, therefore, packaged in brightly coloured tins featuring two characters wearing regency era dress, known affectionately as Miss Sweetly and Major Quality. ‘The Major’ and ‘Miss’, inspired by the play’s principal characters, appeared on all Quality Street boxes and tins until 2000.

The two figures are made in a cardboard origami, then attached to a velvet style sheet and framed in a wooden and glass box. In general, this piece looks beautiful on the eye with its intricate and sharp detailing to the Major and Miss. Close up, there are some imperfections but the subject matter may appeal to chocolate fans and collectors of old advertising…

We are offering this piece in ‘as found’ condition, therefore there is some natural wear and tear. The wooden frame has a few small losses and equally shows some surface scars and scuffs. The velvet style material is a little ‘bobbly’ and uneven, but on inspection – one could remove the tape from the reverse of the box and with some TLC, could straighten it out. Please do study the photos to help with your analysis as it would be hard to highlight all imperfections…

Dimensions : Depth : 7.5cm, Width : 38.5cm, Height : 51cm

Condition : Structurally good, some surface marks and scratches, some paint chipping, losses to the wooden box in areas, a little tatty in areas, tape to the reverse of the box

Postage : Standard Item £10 or local collection

You can view this product in our Ralph & Co. showroom in Burwell, Cambridgeshire, CB25 0AA

We are open Fridays and Saturdays 9am to 5pm or personal viewing is available via appointment. Please do get in touch 07592 534 977

Additional Information

Dimensions 7.5 x 38 x 51 cm